March 2015


26 Mar Eight & Bob

Fragrances are necessarily brands of the imagination and identity. They set us in a sensory place of the mind. They transport us on evocative journeys of moods, and emotions. They give us a signature of scent that suggests who we wish to be. One of the most...

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02 Mar How to measure one country’s culture against another

Ever need to know how one country compares against another? The Hofstede Centre is the place for you. They have a  country comparison tool - which profiles each country on 6 different dimensions.   New Zealand is described as relatively: Egalitarian rather than hierarchical Individualistic Masculine A normative society that values traditions and is...

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