Headlight | How To Get Sanitarium Muesli Back On Track
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How To Get Sanitarium Muesli Back On Track

Category
Brand Strategy, Communication Effectiveness
About This Project

Sanitarium Muesli was facing serious difficulties and losing market share. To address this situation Headlight carried out a detailed brand review, identifying the causes of the problem at hand with a mix of data analysis, business to business interviews and in-store research. A range of specific remedial actions was made for Sanitarium to take.