Shopper marketing shifts to people-centric programs

Composite image of food price tag

Influencing consumer purchasing behavior is becoming more personal, said Andrew Appel, CEO of Information Resources Inc. (IRI), the Chicago-based market research company. The shift in marketplace from store-centric programs to people-centric programs is underway, and successful future shopper marketing efforts may soon be defined by the speed with which marketers reach and influence individual consumers. Read more…

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