The biggest lies that the martech and adtech worlds tell themselves

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The 6 big myths that marketing technology companies perpetuate:
  1. Consumers want personalised ads
  2. Mediums do not matter
  3. Short-term results are the most important
  4. Targeting solves the problem of waste
  5. Adtech saves money by cutting out the middlemen
  6. Brand building can be ignored.
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