Relevance marketing

In this search-hungry marketing world we need to think relevance – hopefully not at the expense of being emotionally exciting.

Here’s what the HBR has to say…

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your relevance.

Keep reading…