From an early age I learned about the social value of food.
My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970’s sparked her culinary nadir; destroying everything that went inside like some sort of nuclear kitchen holocaust. I still glow a bit under a certain light.
But she did also pull out the odd miracle.
Nothing scored better than a platter of her cheese and herb toasties presented to a ravenous band of teenage drinkers late in the evening. Or the day I stopped the school playground in its tracks with a greaseproof wrapper full of mum’s incredibly exotic cream cheese, lettuce, Marmite and walnut sandwiches.
Clearly, food has the ability to create social currency – both positively and negatively.
Which brings me to the modern phenomenon of Foodstagramming. The basic idea is that no decent meal can go unphotographed and shared.
Apparently, food is the most popular content item on Instagram, with 438,921,588 food hashtagged images. The most popular food hashtags are #food, #foodporn, #instafood and #yummy. According to a study of 100,000 Instagram images by Photoworld.com the top 10 Instagrammed foods internationally are: