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People treat corporations like people, only harsher.

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New research led by popular neuroscientist David Eagleman demonstrates that our brain reacts to corporate behavior as though individual people were taking action. The finding may help explain why rights previously reserved for individuals — such as the freedom to worship and the right to free speech — were recently extended to corporations by the Supreme Court.

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Are you busy?

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Not long ago being busy was a problem. But now the absence of busy is a bigger problem.

“Busy?” has become a greeting and a way of checking that someone is ok. That they are productive and their efforts are in demand.
However, with the dawn of AI upon us, and the prospect of being replaced by algorithms, we’d better get used to mastering the art of leisure (so long as we can afford to).

here is something to think about…

Relevance marketing

In this search-hungry marketing world we need to think relevance – hopefully not at the expense of being emotionally exciting.

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Here’s what the HBR has to say…

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your relevance.
Keep reading…

Anyone else worked at a Kakistocracy? They’re not very pleasant.

Donald Trump’s ‘kakistocracy’ is not the first, but it’s revived an old word

Rarely does an ancient Greek portmanteau word spark a Twitterstorm. But that’s what happened when the former director of the CIA John Brennan took to Twitter and accused Donald Trump of running a “kakistocracy”. This tweet sparked a 13,700% increase in people looking up the word using the online version of the Merriam Webster dictionary. These curious souls would have found a terse definition: “Government by the worst people.”

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