Lew Bentley

Founder & Principal

Lew’s background blends experience as a Strategic Planner in advertising agencies (Energi, Clemenger BBDO, M&C Saatchi, The Campaign Palace), as a Business Development Consultant (Headlight, Maven International, Mandala Creative Business) and as a practitioner, designer and teacher of Marketing Research (former Research Director of CM Research – now TNS).
Through his career, Lew has gained practical experience and insight into a broad array of business and public sector categories.
  • Destination marketing: Positively Wellington Tourism, Tourism Holdings Ltd, Panuku Development Auckland, Viaduct Harbour Holdings Ltd, Waterfront Auckland, Tourism New Zealand, Tourism Australia.
  • Financial services: ANZ, National Bank, ASB, Westpac, Dacxi (crypto-currency), Co-operative Bank, ING, OMF.
  • Professional services: Various communication, digital and design agencies, Visique, Deane Apparel.
  • FMCG: Coca-Cola, Kiwicare, CottonSoft, Pet.co.nz, Twenty8, Sanitarium Healthfoods, Sealord, JR Duty Free, Mainland, Tip Top Bakeries.
  • Technology: Vodafone, Qrious, Umbrellar, ConnectWorks, Optimation, Fronde, Renaissance.
  • Consumer durables & services: Bedpost, Valspar Paints, La-Z-Boy, Land Rover, Peugeot, Fisher & Paykel Healthcare, Summerset Retirement Villages, Living Earth.
  • Public sector: Radio New Zealand, Auckland Transport, Auckland Council, Immigration New Zealand, MBIE, EECA, MPI, ALAC, Quit Group, Plunket, Central Region DHBs, the Department of Conservation, Statistics New Zealand, The World Bank.
  • Education: University of Auckland, Otago University, Victoria University, Education New Zealand.
At an industry level Lew spent 5 years as the Convener of Judges for both the Advertising Effectiveness Awards (the Effies) and 3 years as convener for the Media Awards (The Beacons). He is also a regular judge of the Asia-Pacific EFFIES.
Lew is the author of a best practice guide for marketing services and agency procurement, prepared for the New Zealand Commercial Communications Council, as well as a regular columnist for FMCG Business magazine.