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COVID Comfort Zone

COVID Comfort Zone

A quick ask-around of some people whose opinions I value revealed some consistent and disturbing news. This latest level 4 lockdown has brought a significant threat from COVID Kilos. Every single person I asked (in this very unscientific research) had the same...

Confessions of a Card Agnostic

Confessions of a Card Agnostic

Somewhat flippantly I said: “I have a Onecard, I use it, but I don’t know why. What’s the point, really?” To which the cashier replied “Oh lots of people use them. I do. I love getting a discount on everything. Why wouldn’t you?” This got me thinking about cards and...

Shopping Quirks

Shopping Quirks

Shopping is not the rational exchange of demand and supply that some would have us believe. No, it is a messy landscape of behavioural quirks and habits that are sometimes tragic, sometimes funny and always insightful expressions of human nature. Here are some...

Articles

Market insights - how old does your brand make me feel
Market insights - deep in the heart of demand
Market insights - communicating change
Market insights - strategic planning
Market insights - agency selection

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