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How is your brand’s 7-38-55?
According to Psychology Professor Albert Mehrabian at the University of California in Los Angeles, when we communicate only 7 percent of meaning is received through spoken word, 38 percent through tone of voice and 55 percent through body language. It’s...
Shopping Quirks
Shopping is not the rational exchange of demand and supply that some would have us believe. No, it is a messy landscape of behavioural quirks and habits that are sometimes tragic, sometimes funny and always insightful expressions of human nature. Here are some...
Are You Taking Care Of Your Unmet Needs?
Unmet Needs are like the Holy Grail in marketing. Those two little words spell greenfield opportunities and untapped potential. The realm of Unmet Needs is certainly desirable, but is difficult and challenging. The reality is that most of us, most of the time, live in...
Death by PowerPoint: the slide that killed seven people
Being bored to death by a boring PowerPoint presentation is a feeling we are all unfortunately familiar with. But have you heard of anyone actually dying thanks to a badly formatted PowerPoint slide? Click here to read the back story of what led to the crash of space...
