thinking, thinking, thinking...
Good to share

Blog

Shopping Quirks

Shopping Quirks

Shopping is not the rational exchange of demand and supply that some would have us believe. No, it is a messy landscape of behavioural quirks and habits that are sometimes tragic, sometimes funny and always insightful expressions of human nature. Here are some...

Foodstagramming

Foodstagramming

From an early age I learned about the social value of food. My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970’s sparked her culinary nadir; destroying everything...

Articles

Market insights - how old does your brand make me feel
Market insights - deep in the heart of demand
Market insights - communicating change
Market insights - strategic planning
Market insights - agency selection

Follow Headlight on LinkedIn and Twitter to stay on top of the market insights we build while on the job.