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COVID Comfort Zone

COVID Comfort Zone

A quick ask-around of some people whose opinions I value revealed some consistent and disturbing news. This latest level 4 lockdown has brought a significant threat from COVID Kilos. Every single person I asked (in this very unscientific research) had the same...

Confessions of a Card Agnostic

Confessions of a Card Agnostic

Somewhat flippantly I said: “I have a Onecard, I use it, but I don’t know why. What’s the point, really?” To which the cashier replied “Oh lots of people use them. I do. I love getting a discount on everything. Why wouldn’t you?” This got me thinking about cards and...

Articles

Market insights - how old does your brand make me feel
Market insights - deep in the heart of demand
Market insights - communicating change
Market insights - strategic planning
Market insights - agency selection

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