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Blog
COVID Comfort Zone
A quick ask-around of some people whose opinions I value revealed some consistent and disturbing news. This latest level 4 lockdown has brought a significant threat from COVID Kilos. Every single person I asked (in this very unscientific research) had the same...
Confessions of a Card Agnostic
Somewhat flippantly I said: “I have a Onecard, I use it, but I don’t know why. What’s the point, really?” To which the cashier replied “Oh lots of people use them. I do. I love getting a discount on everything. Why wouldn’t you?” This got me thinking about cards and...
How is your brand’s 7-38-55?
According to Psychology Professor Albert Mehrabian at the University of California in Los Angeles, when we communicate only 7 percent of meaning is received through spoken word, 38 percent through tone of voice and 55 percent through body language. It’s...
Shopping Quirks
Shopping is not the rational exchange of demand and supply that some would have us believe. No, it is a messy landscape of behavioural quirks and habits that are sometimes tragic, sometimes funny and always insightful expressions of human nature. Here are some...
