Headlight has a significant amount of experience in helping clients influence the behaviour of customers and internal staff using a mix of behavioural economics and behaviour change models. This includes large-scale public behaviour change programmes as well as smaller, tactical ‘nudges’.
Headlight has worked on brand strategy for many different clients, including start-ups, evolutionary brand refreshes and more significant brand turnarounds. Headlight is very experienced in all aspects of:
Headlight offers a full range of research services:
Behavioural economics analysis: To understand why people behave the way they do, and how their behaviour can be influenced.
User experience analysis: Analysis of customer experience for each service touchpoint – websites, mobile, in-store service, personal service etc.
Semiotics analysis: How people interpret the symbolism of brands and communication and how this can be used to help strengthen brand positioning and identify opportunities.
Transactional analysis: To diagnose the inter-relationships between consumers, companies, employees and business partners.
Data analytics: Using statistical analysis to turn hard data into insightful information that can guide decision-making more accurately.
Recent research work by Headlight includes:
Headlight brings a significant amount of experience to the realm of communication effectiveness. This area of expertise is of particular importance in today’s rapidly evolving communication landscape.
Headlight provides independent expertise to design communication programmes, evaluating their performance or to work as a pitch consultant, bringing expertise to the agency procurement process.
Headlight offers powerful expertise in the area of destination marketing. This covers larger scale destination programmes for countries (e.g.Tourism New Zealand and Tourism Australia), regional offerings (e.g. Positively Wellington Tourism) and more local precinct, property marketing and placemaking initiatives (e.g. Waterfront Auckland, Viaduct Harbour, Precinct Properties).
Headlight works with clients to help map out their future business pathway. This can take several forms, such as business plans, marketing plans or communication plans. Or it can involve business growth plans and business development appraisals.
An area of specialty for Headlight is road safety communication and public engagement.
We can help with building the campaign framework, including the communication strategy, creative development, media strategy and campaign measurement.
These are campaigns designed to create positive behaviour change on a mass community scale in order to reduce public cost and harm, and to save lives.
Lew Bentley has worked with New Zealand Transport Agency and ACC on road safety work for speeding, drink driving, young males, motorcycles and a marketing plan for the national road safety strategy Safer Journeys.
Working with Nigel Keats, Headlight International has carried out road safety programme training for The World Bank in Tunisia, as well as road safety communication projects in Abu Dhabi, Oman, Australia, Ireland, Vietnam, India and Argentina.
Headlight can provide marketing support to deliver programmes of activity.
For example: Campaign project management, business analysis, product development, channel planning, stakeholder initiatives…
Drawing on a network of senior, intermediate and junior marketers, Headlight can provide practical help to get the job done.
This can either supplement your marketing team or provide an outsource option.
Headlight can take on short term emergencies and specific tasks, or longer term support and maternity leave cover.