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LATEST BLOG ENTRIES

Grow Demand For Your Business With DemandScope

DemandScope is a new 4-dimensional tool developed by Headlight to help organisations improve demand for their business, brand, services and products. Demand is the lifeblood for any business and the key to sustainable growth. It is the queue in your store. The ring of your till.......

Great shot Beretta

Well done Beretta for their great brand experience at Bracu, the Simunovich Olive Estate. A very well organised afternoon, a friendly guide, excellent gear and a fabulous lunch at the Bracu restaurant. Highly recommended!      ...

Brand Renovation

Headlight has just celebrated its fifth birthday, and to celebrate I thought I’d treat it to a makeover. My earlier DIY brand identity was looking tired and needing a lift. Besides, being in an industry of ideas, it’s important to have something new to say.......

Too clever for their customers’ good

As a consultant I am always on the lookout for interesting examples of what businesses do. Over the years Air Zealand has wandered in and out of favour with me. I am old enough to remember the bad old days of ‘firm but fair’ service......