Headlight Marketing Consultancy – Insights, strategy, research and plan writing

Our work

We help a very diverse range of clients and industries: large corporates, small companies and start-ups, both private and public sector. We have a strong level of experience in…

Fast moving consumer goods
Financial services
Destination marketing
Public sector social marketing
Business to business
Behaviour change programmes
Procurement – both submission strategy and process consulting

Strategic Planning

Customer experience
Brand positioning
Behaviour change
Communications
Segmentation
Social media
Content
Shopper marketing
Pitch consulting
Group moderation

UX Research

Google trained in UX research & design
Best practice techniques & tools
Collaborative approach
Any platform – websites, apps, kiosks etc
Customised & scalable
User insights, needs & behaviour
Segmentation & personas
Competitive audits
Ideation & brainstorming
Usability tests for prototypes or finished assets

Insights & Research

Qualitative
Quantitative
Online communities
Business to business
Customer experience
Concept & campaign evaluation
Mystery shopping
Social
Ethnographic

Business Development

Business plans
Marketing plans
Communication plans
Growth plans

Marketing Programme evaluation

How well does your sales & marketing operation perform?
Headlight has developed 4D, a holistic methodology designed to review the effectiveness and efficiency of a company’s demand generation.
It assesses the quality of strategic alignment, operational structure, the management and execution of sales and marketing programmes, and the performance against business objectives.
4D has been developed based on projects with Trustpower, Summerset Retirement Villages, VTNZ and Vodafone.

Commercial Communications Council

Dempsey Wood

Immigration New Zealand

Eke Panuku

Hancocks

Kiwi Wealth

Ministry of Education

Trustpower
Vitaco

Vitaco

Cute & Co
Westpac

Westpac

Cooperative Bank

University of Auckland

Webb Group
ANZ

ANZ

Marketing Effectiveness Awards
RNZ

RNZ

Greater Wellington Regional Council

Waipuna Hotel & Conference Centre

Oranga Tamariki

Ministry of Business, Innovation & Employment

Central Region DHBs

Public Road Safety Campaigns

Who we are

Headlight has a broad network of affiliates and subject matter experts who contribute to our projects as required.

Lew Bentley
Founder

Lew has an extensive background in strategic planning, research and business development consulting. He has previously worked in senior strategic roles at Clemenger BBDO, M&C Saatchi and The Campaign Palace; and he is a former Research Director of CM Research (now Kantar).

This experience has given Lew a deep appreciation of how to understand and influence people with behavioural economics and communication.

He has worked with many different private sector and public sector clients in many different categories in New Zealand, Australia and other markets. Lew is also a recognised marketing author and presenter, and he is a regular Judge in the Advertising Effectiveness and Marketing Awards.

Outside work Lew plays a scratchy guitar and makes a mean hot sauce.