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Success starts with knowing what direction to go

How we can help

Headlight is a boutique strategic marketing consultancy
We can help you find and make use of insights, solve strategic problems, discover new opportunities and write plans to help you win with your business

Our work

We help a very diverse range of clients and industries: large corporates, small companies and start-ups, both private and public sector. We have a strong level of experience in…

  • Fast moving consumer goods
  • Financial services
  • Destination marketing
  • Public sector social marketing
  • Business to business
  • Behaviour change programmes
  • Procurement – both submission strategy and process consulting
  • Customer experience
  • Brand positioning
  • Behaviour change
  • Communications
  • Segmentation
  • Social media
  • Content
  • Shopper marketing
  • Pitch consulting
  • Group moderation
  • Google trained in UX research & design
  • Best practice techniques & tools
  • Collaborative approach
  • Any platform – websites, apps, kiosks etc
  • Customised & scalable
  • User insights, needs & behaviour
  • Segmentation & personas
  • Competitive audits
  • Ideation & brainstorming
  • Usability tests for prototypes or finished assets
  • Qualitative 
  • Quantitative
  • Online communities
  • Business to business
  • Customer experience
  • Concept & campaign evaluation
  • Mystery shopping
  • Social
  • Ethnographic
  • Business plans
  • Marketing plans
  • Communication plans
  • Growth plans
  • How well does your sales & marketing operation perform?
  • Headlight has developed 4D, a holistic methodology designed to review the effectiveness and efficiency of a company’s demand generation.
  • It assesses the quality of strategic alignment, operational structure, the management and execution of sales and marketing programmes, and the performance against business objectives.
  • 4D has been developed based on projects with Trustpower, Summerset Retirement Villages, VTNZ and Vodafone.

Who we are

Headlight has  a broad network of affiliates and subject matter experts who contribute to our projects as required.


Lew has an extensive background in strategic planning, research and business development consulting. He has previously worked in senior strategic roles at Clemenger BBDO, M&C Saatchi and The Campaign Palace; and he is a former Research Director of CM Research (now TNS).

This experience has given Lew a deep appreciation of how to understand and influence people with behavioural economics and communication.

He has worked with many different private sector and public sector clients in many different categories in New Zealand, Australia and other markets. Lew is also a recognised marketing author and presenter, and he is a regular Judge in the Advertising Effectiveness and Marketing Awards.

Outside work Lew plays a scratchy guitar and makes a mean hot sauce.

Good to share

Clear Filters

Do you work across timezones and find it painful to work out what the time is going to be in…

Branding is one of the more misunderstood things in the business world. At glance they seem like a simple label…

Fast Moving Consumer Goods. We all talk about it easily in an everyday kind of way. But what is the fast part…

With the passing of Queen Elizabeth II the other day I thought I’d pen an article about the role of…

Most food is just food. But chocolate is something else altogether.  It has a magical quality that touches our lives…

“How old are you?” is a simple question we’ve all dealt with many times before. The default answer to the…

One of the things that makes life interesting are the gaps we all have between what we feel we should…

Some things never change and some things are always changing; such is life. Men have found familiar comfort from standing…

Get in touch


    Level 1 Tasman Building

    16-22 Anzac Avenue

    Auckland 1010

    New Zealand