Thinking, thinking, thinking...

Success starts with knowing what direction to go

Headlight is a boutique strategic marketing consultancy
We can help you find and make use of insights, solve strategic problems, discover new opportunities and write plans to help you win with your business

We help a very diverse range of clients and industries: large corporates, small companies and start-ups, both private and public sector. We have a strong level of experience in…

  • Fast moving consumer goods
  • Financial services
  • Destination marketing
  • Public sector social marketing
  • Business to business
  • Behaviour change programmes
  • Procurement – both submission strategy and process consulting
  • Customer experience
  • Brand positioning
  • Behaviour change
  • Communications
  • Segmentation
  • Social media
  • Content
  • Shopper marketing
  • Pitch consulting
  • Group moderation
  • Qualitative 
  • Quantitative
  • Online communities
  • Business to business
  • Customer experience
  • Concept & campaign evaluation
  • Mystery shopping
  • Social
  • Ethnographic
  • Business plans
  • Marketing plans
  • Communication plans
  • Growth plans

How well does your sales & marketing operation perform?

Headlight has developed 4D, a holistic methodology designed to review the effectiveness and efficiency of a company’s demand generation.

It assesses the quality of strategic alignment, operational structure, the management and execution of sales and marketing programmes, and the performance against business objectives.

4D has been developed based on projects with Trustpower, Summerset Retirement Villages, VTNZ and Vodafone.

Headlight has a core team of two and a broad network of affiliates and subject matter experts who contribute to our projects as required.


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    Level 1 Tasman Building

    16-22 Anzac Avenue

    Auckland 1010

    New Zealand