Goodman Fielder is New Zealand’s biggest food manufacturer with an extensive range of household staples in dairy, bread and groceries.

Headlight has helped GF out with its marketing programme management as well as positioning strategy for several of its key brands.

Wine is great to drink but annoying to buy. To help address this Headlight carried out a major customer experience and segmentation project for Hancocks.

The project presented innovations that Hancocks could take into different channels including wine stores, supermarkets and restaurants and bars.

My Health for Life is a Queensland state-funded Health & Wellbeing programme.

Headlight created a segmentation model based on people’s relationship with their health. This has guided the evolution of My Health for Life’s marketing programme and customer experience design.

Headlight developed a global brand strategy for consulting firm Morrow Sodali, based in Rome and New York.

This helped the company integrate the identity and skillsets of several companies that has been acquired into one entity based on a distinctive value proposition.

This work helped Fonterra position their wellbeing Product-as-a-Service brand Nutiani.

It created a clear point of difference from Fonterra’s existing pure ingredients brand NZMP., and provided a model for how to present Nutiani’s offering and product options to different customer segments.

Headlight developed the brand name and strategy for Pallet Earth, a disrupter in the shipping pallet market.

The Pallet Earth product is sustainable and traceable and ‘intelligent’.

The strategy focused on repositioning traditional (but still dominant) wooden pallets as having had their time. Pallet Earth was positioned as a visionary new generation challenger.

An insights programme that explored all aspects consumer money management, responsible investing, what wealth means, and the behavioural economics of money.

This guided Kiwi Wealth’s promotion, customer engagement and new product development.

Headlight created a brand and communications and consumer activation strategy for sports supplement brand Musashi.

Headlight designed a segmentation model for the Wellington region based on people’s relationship with the environment.

This helped GW become more customer-centred and has guided both communication strategy and public engagement with council infrastructure projects.

Headlight designed an urban regeneration leadership strategy for Eke Panuku.

It has also developed destination branding options for Manukau based on an extensive community consultation process.

This work was to design a behaviour change strategy to attract & retain more Māori in the health workforce.

It involved extensive consultation across 5 DHB regions and incorporated a Māori world view in the programme design.

Lew has been judging communications industry excellence awards for many years. This includes the New Zealand and APAC EFFIES (Advertising effectiveness), the Australian AWARD, Young LIONS, the Beacons (media effectiveness) and the Marketing Awards.

He was Convenor of judges for the NZ EFFIES for 5 years and the Beacons for 3 years.

Headlight designed an integrated behaviour change model that aligned the attraction of priority skilled migrants, with visa processing, and their successful settlement into New Zealand.

The Ministry was re-structuring into two new entities: Te Mahau (operational) and Te Tāhuhu O Te Mātauranga (policy).

Headlight assisted by developing a communications framework for how to apply the new organisational model to the Ministry’s complex array of stakeholders.

Headlight’s work for MBIE includes a review and upgrade of the government RFP documentation process.

It also featured the design of a segmentation model of how businesses interact with government agencies. This model was used to generate a broad range of potential innovations for government-to-business relationships including the New Zealand Business Number.

Headlight created a new brand strategy for musical instruments retailer Rockshop. This shifted the focus from a transactional product sales approach to a more customer-centred strategy based on the relationship that musicians have with their music.

Headlight designed a brand strategy for the Wynyard Quarter urban regeneration precinct. This included creating a comprehensive stakeholder engagement strategy.

This work evaluated concepts for two new retirement villages including the appeal of serviced apartment living options.

Headlight was able to provide Arvida with a clear insights on customer decision drivers and how to refine their product concepts.

This work involved a performance review of how Trustpower develops and delivers its sales & marketing campaigns.

It identified a raft of potential improvements for both effectiveness and process efficiency.

Over several years Headlight helped ANZ with brand strategy, research and campaign development. This was both working on-house and with ANZ’s agencies.

Headlight developed a marketing and brand development strategy, as well as a schools engagement strategy. This was based on extensive internal consultation as well as research with students, parents and career advisors.

Headlight created an engagement strategy targeting the Chinese construction sector. This was based on research with Chinese construction companies as well as Worksafe inspectors.

Warner Construction is a family steel fabrication based in Taranaki and Taupo.

Headlight created a brand platform based on the idea of “Made of Steel”. This idea reflects the steel craft quality, and resilience of their team culture.

Headlight has a lot of experience with behaviour change campaign development in road safety.

This includes work with The World Bank and other authorities in New Zealand, Oman, UAE, Argentina, India, and Tunisia.

Headlight worked on several projects for PWT including developing a strategy and in-market research for the Australian east coast.

Headlight has worked with RNZ on campaign development and brand strategy work.

Headlight worked with Land Rover for many years on communication strategy, new model launches and customer experience.