These are the most exciting times business has ever known.
On one hand, the chemistry of creativity and technology is massively expanding the realm of possibilities of what a business can do.
But it is also a challenging time to know how to best compete in times of rapid change, how to manage disruption in your category, and how to make the most of the fabulous range of new marketing tools available.
Headlight is a boutique, Auckland-based, strategic marketing consultancy that can help you navigate your way forward.
Here’s what clients have to say…
“Radio New Zealand engaged Lew Bentley on a recent project related to corporate brand structure and management. Lew impressed with his collaborative approach to understanding the issues and his ability to apply his knowledge and experience to presenting practical solutions.”
― John Barr, Communications Manager, Radio New Zealand
“I have had the privilege of not only knowing but working with Lew for a good number of years. I can honestly say Lew’s ability to decipher any strategic issue, identify insights and blend instinct and logic to produce valuable and viable strategies for all manner of businesses, and projects is second to none. The … Continue reading Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi Design
― Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi Design
“Working with Lew was a revelation in every way. He made an extraordinary effort to really understand the challenges facing our complex business. Most importantly, his comprehensive report gave us vital insights and a clear strategic plan with many simple steps we could implement for immediate improvements. In a world full of ‘consultants’ Lew Bentley … Continue reading Brett Wells, Director, Webb Group (Rock Shop and KBB Music)
― Brett Wells, Director, Webb Group (Rock Shop and KBB Music)
“Lew was engaged to develop a key piece of work for Immigration New Zealand. The Migrant Attraction and Retention Framework is now at the heart of Immigration New Zealand’s new business model and guides how the organisation works with our most important customer groups – skilled migrants and employers looking for skilled migrants. Lew’s work, … Continue reading Matt Hoskin, National Manager Skills and Investment, Immigration New Zealand
― Matt Hoskin, National Manager Skills and Investment, Immigration New Zealand
“The work that Lew has carried out for PWT has always been of the very highest standard and through the insight it has provided PWT has been enabled to make significant decisions about the marketing it carries out to promote Wellington as a visitor destination in Australia and NZ. I have enjoyed Lew’s blend of … Continue reading David Perks, CEO, Positively Wellington Tourism
― David Perks, CEO, Positively Wellington Tourism
“Headlight research led by Lew Bentley has undertaken several market research and strategic projects on behalf of a major mixed-use development in Mission Bay. I lead this project as Project Director, and as such have engaged all consultants and been a party to their specific briefs. Headlight’s work has been of an “A” class standard in every … Continue reading Doug Osborne, Chief Executive, Landplan Growth Estates Ltd
― Doug Osborne, Chief Executive, Landplan Growth Estates Ltd
“Radio New Zealand engaged Lew Bentley on a recent project related to corporate brand structure and management. Lew impressed with his collaborative approach to understanding the issues and his ability to apply his knowledge and experience to presenting practical solutions.”
“I have had the privilege of not only knowing but working with Lew for a good number of years. I can honestly say Lew’s ability to decipher any strategic issue, identify insights and blend instinct and logic to produce valuable and viable strategies for all manner of businesses, and projects is second to none. The … Continue reading Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi Design
“Working with Lew was a revelation in every way. He made an extraordinary effort to really understand the challenges facing our complex business. Most importantly, his comprehensive report gave us vital insights and a clear strategic plan with many simple steps we could implement for immediate improvements. In a world full of ‘consultants’ Lew Bentley … Continue reading Brett Wells, Director, Webb Group (Rock Shop and KBB Music)
“Lew was engaged to develop a key piece of work for Immigration New Zealand. The Migrant Attraction and Retention Framework is now at the heart of Immigration New Zealand’s new business model and guides how the organisation works with our most important customer groups – skilled migrants and employers looking for skilled migrants. Lew’s work, … Continue reading Matt Hoskin, National Manager Skills and Investment, Immigration New Zealand
“The work that Lew has carried out for PWT has always been of the very highest standard and through the insight it has provided PWT has been enabled to make significant decisions about the marketing it carries out to promote Wellington as a visitor destination in Australia and NZ. I have enjoyed Lew’s blend of … Continue reading David Perks, CEO, Positively Wellington Tourism
“Headlight research led by Lew Bentley has undertaken several market research and strategic projects on behalf of a major mixed-use development in Mission Bay. I lead this project as Project Director, and as such have engaged all consultants and been a party to their specific briefs. Headlight’s work has been of an “A” class standard in every … Continue reading Doug Osborne, Chief Executive, Landplan Growth Estates Ltd