Thinking, thinking, thinking...
Headlight is a boutique strategic marketing consultancy
We can help you find and make use of insights, solve strategic problems, discover new opportunities and write plans to help you win with your business
We help a very diverse range of clients and industries: large corporates, small companies and start-ups, both private and public sector. We have a strong level of experience in…
- Fast moving consumer goods
- Financial services
- Destination marketing
- Public sector social marketing
- Business to business
- Behaviour change programmes
- Procurement – both submission strategy and process consulting
- Customer experience
- Brand positioning
- Behaviour change
- Communications
- Segmentation
- Social media
- Content
- Shopper marketing
- Pitch consulting
- Group moderation
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Google trained in UX research & design
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Best practice techniques & tools
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Collaborative approach
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Any platform – websites, apps, kiosks etc
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Customised & scalable
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User insights, needs & behaviour
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Segmentation & personas
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Competitive audits
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Ideation & brainstorming
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Usability tests for prototypes or finished assets
- Qualitative
- Quantitative
- Online communities
- Business to business
- Customer experience
- Concept & campaign evaluation
- Mystery shopping
- Social
- Ethnographic
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Business plans
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Marketing plans
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Communication plans
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Growth plans
- How well does your sales & marketing operation perform?
- Headlight has developed 4D, a holistic methodology designed to review the effectiveness and efficiency of a company’s demand generation.
- It assesses the quality of strategic alignment, operational structure, the management and execution of sales and marketing programmes, and the performance against business objectives.
- 4D has been developed based on projects with Trustpower, Summerset Retirement Villages, VTNZ and Vodafone.
Headlight has a broad network of affiliates and subject matter experts who contribute to our projects as required.
Lew has an extensive background in strategic planning, research and business development consulting. He has previously worked in senior strategic roles at Clemenger BBDO, M&C Saatchi and The Campaign Palace; and he is a former Research Director of CM Research (now TNS).
This experience has given Lew a deep appreciation of how to understand and influence people with behavioural economics and communication.
He has worked with many different private sector and public sector clients in many different categories in New Zealand, Australia and other markets. Lew is also a recognised marketing author and presenter, and he is a regular Judge in the Advertising Effectiveness and Marketing Awards.
Outside work Lew plays a scratchy guitar and makes a mean hot sauce.
Address:
Level 1 Tasman Building
16-22 Anzac Avenue
Auckland 1010
New Zealand