Thinking, thinking, thinking...
Fast Moving Consumer Goods. We all talk about it easily in an everyday kind of way. But what is the fast part…
Consumer behaviour
“How old are you?” is a simple question we’ve all dealt with many times before. The default answer to the…
One of the things that makes life interesting are the gaps we all have between what we feel we should…
Some things never change and some things are always changing; such is life. Men have found familiar comfort from standing…
A quick ask-around of some people whose opinions I value revealed some consistent and disturbing news. This latest level 4…
Somewhat flippantly I said: “I have a Onecard, I use it, but I don’t know why. What’s the point, really?”…
According to Psychology Professor Albert Mehrabian at the University of California in Los Angeles, when we communicate only 7…
Shopping is not the rational exchange of demand and supply that some would have us believe. No, it is a…
Unmet Needs are like the Holy Grail in marketing. Those two little words spell greenfield opportunities and untapped potential. The…
From an early age I learned about the social value of food. My late mum (bless her), committed many horrific…