Public Road Safety Campaigns

Communications planning Insights Public sector Road safety Strategy

Both at Clemenger BBDO and with headlight Lew has worked on a wide number of projects involving public road safety campaigns. These include work in drink & drug driving, speed, distractions, motorcycle safety, and safety belts. This work has covered several different countries internationally:

In New Zealand for NZTA and ACC
In Tunisia and India for The World Bank
In Oman for the Royal Oman Police
Advertising agency pitches in Argentina, Vietnam and Australia
A speaking engagement at a Road Safety conference in Abu Dhabi