Thinking, thinking, thinking...
Effies are recognised internationally as the leading awards for advertising effectiveness.
Lew has judged the New Zealand Effies for 15 years, including 5 years as the Convenor of Judges.
He has also judged the Asia Pacific Effies for 5 years.
Other professional excellence judging includes:
- The Beacons (Media) awards for 8 years (including 3 as Convenor)
- Marketing Awards (7 years)
