Webb Group

Business growth strategy Communications planning Customer experience Insights Marketing effectiveness Social media Strategy

The Webb Group has two brands of musical instrument stores: The Rockshop for more contemporary music and KBB Music for more traditional music. Headlight has worked with the Webb Group to create a growth strategy for the business. This featured moving to a more customer-centred model around which they could wrap tools such as database marketing, social media and content plays designed to enrich customer experiences and long-term loyalty.