The University of Auckland is New Zealand’s largest and highest ranked university. Headlight’s work for the university has been largely around strategic development:
- A 3-year marketing plan design to guide the university from a more ‘sell features and benefits’ traditional marketing approach to one that is more about cultivating relationships based on a digital engagement platform
- To complement this we developed a schools engagement strategy showing how the university’s school liaison team could better cater to the needs of emerging students
- Underpinning these two projects was a number of targeted research projects with school-leavers, career advisers and other influencers
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