University of Auckland

Business growth strategy Communications planning Customer experience Ethnic communities Insights Marketing effectiveness Research Strategy

The University of Auckland is New Zealand’s largest and highest ranked university. Headlight’s work for the university has been largely around strategic development:

A 3-year marketing plan design to guide the university from a more ‘sell features and benefits’ traditional marketing approach to one that is more about cultivating relationships based on a digital engagement platform
To complement this we developed a schools engagement strategy showing how the university’s school liaison team could better cater to the needs of emerging students
Underpinning these two projects was a number of targeted research projects with school-leavers, career advisers and other influencers